Wandering around Vicenza Fair my attention was caught by Iconoclass collections: small “engineering” art works where movement is an essential element integrated into shapes that have a naïf fell hence never exceed into the banality of figurative.
This is in a nutshell Iconoclass, brand with design office and production in Vicenza even though the owner’s heart is in Nuoro, in Sardinia, where they have their administrative headquarter.
Alfonso Montalto, the creative director and owner has a strong experience in design and fine jewellery manufacturing but his strength lays in having understood the lightness and dream wish that we all have, translating it in items with a memory feel, produced following the most ancient manufacturing techniques.
Here are then wonderful cute items like small cages that nest moving elements, lanterns, cucù clocks, miniature work of art where the figurative element is never too simpering just because of the right proportions, object refinement and lightness when wearing.
Iconic item of the collection “Oh Rosso”, a tridimentional magical snapshot of Grimm brother’s fairy tale…. Little red riding hood.
The wolf runs without catching the red riding hood, moving charming details in enamel that discover and uncover transparency and flashes in a style full of feelings and values.
Originality, talent and fantasy give here the real surprise: according to how you “feel “you can wear the bangle showing your “wolf” face or “the little red hood” one. Iconoclass, a real fairy tale but at the same time design, tradition, art…. as Alfonso loves to define it: “classic icon” in the Italian and international scenario.
