TROLLBEADS finally in Milan!

Big opening last Friday for the first TROLLBEADS flagship store in Milan! TROLLBEADS, the Danish brand that has been the first to invent and launch the concept of composable jewelry opened an interesting and charming shop in the hearth of Brera. So after Rome, Bari and Messina, TROLLBEADS makes it to Milan ready to satisfy their fans with beautiful jewelry combinations and ideas for accessorisation. I am sure you all know their collection of beads and charms, more than 500 different pieces that you can assemble, combine, creating your own personalized story. Each bead and charm is carefully manufactured in the finest materials such as gold, silver, glass, amber and precious stones. For the opening, Soren Alexander Poulsen, the General Manager of TROLLBEADS Italian office, was there with his charming family. His daughter, Sophia, cut the red ribbon to officially open the store.

Mr Poulsen played a big role in designing the shop architecture: no jewelry in the windows but large glass doors to see inside, leading the consumer to imagine what the shop is all about. And then you walk in and you find yourself completely taken by all the different stories of beads and charms appreciating the right time to create your own personalisation. The four elements, fire, air, wind and earth are also displayed in the single showcases creating a touch and feel atmosphere that helps the imagination and enhances creativity.

So what is the personal story you would like to create with Trollbeads? You can choose from the “Storie Preziose” assortment but if you are in the more festive mood you can select from “Racconti di Natale”….. Just need to be creative and personalize your look with bracelet, necklaces….

The address: Via Pontaccio 3 Milan.

Don’t miss it for your Christmas shopping or for your personal shopping pleasure!