In the past, I had the priviledge to be the mentor to Colombian and Saudi young star ups with programs supported by the domestic governments.
One year programs devoted to finding the USP of each brand and giving them the opportunity to develop furrther in terms of collections, communication, strategy and commercial implementation.
Another way to be close to the market, being able to spot the new talents to be and mentoring them on which steps to take in order to tackle the international market and find commercial exposure.
