Intisars, jewelry brand owned by Sheika Intisar Alsabah
September 2015/ today : coordination and development of the fine jewelry collection and launch on the international market.
Design: research of the right stylistic “hand” to design the collections.
Product development : research of suppliers and manufacturers to produce a collection of 18 kt gold and precious stones and one in silver 925.
Constant monitoring of production, development and deliveries.
Strategic marketing : business plan definition for international launch. Definition of public relations and events plan at international level.
Operational marketing : editorial project for a photo book to support the collection launch. Implementation of communication activities and commercial relations. Events organization.