And here is the official start of Fashion week!

Benedetta Bruzziches

Firenze4Ever, conceived and produced by LUISAVIAROMA, sets this year the project Tech Dreamers inspired by Swarovski – thirty limited editions devoted to style and fashion to come.

A lot of expectation to admire and buy these limited edition pieces where the absolute heroes are Swarovski Crystals.
The event was inaugurated on Saturday evening with a gala dinner and an extremely refined and glamorous party. Main focus of course on them … the thirty designers who are creating season after season the style to come.

The installation is articulated in three complementary areas: starting from giant mirror quartz decorated by thousands of Swarovski crystals, the visitors are guided into the LUISAVIAROMA store through video installations created by the artists – real visionaries able to make poetry through pixel and frame.

This is only the beginning for the right opening of the other two initiatives:

The limited editions, thirty designers, thirty names that are creating the style to come. Each of them has created a piece where Swarovski Crystals are the absolute hero.

 

 

Marmen

Marmen

 

 

 

 

 

Crystal Couture, fashion celebrated in its highest representation: clothes designed by the most well known artists made into work of art to signify their great talent.

 

 

 

 

 

 

 

 

 

 

 

The exhibition is open to the public until January 24th.