Stroilioro/Swarovski Gems

Italian jewelry brand with distribution in corners and flagships; Austrian brand specialized in crystal production, B2B department for natural and synthetic stones.

January 2010 - April 2010: creative direction and production overview to launch an 18kt gold fine jewelry collection using Swarovski Genuine Topaz Gems.

Strategic Marketing: market research of specific trends and fashion direction analysis. Input on iconic elements to develop in the collection.

Design: designers research; brief to selected designers; follow up on creative process; selection of final collection in cooperation with the company management.

Production: follow up with suppliers for the collection production; samples review; aesthetical and production choices.