Last Tuesday at LEclettico space in Via San Gregorio, Milan the new DODO watch collection was presented. A sparkling and dynamic evening to celebrate this new watch collection. Innovative and fresh accessories in pure Dodo style to welcome the twenty years brand anniversary.
Young, precious and amusing collections that, with the launch of this watch line, become more precious thanks to new values and the celebration of the new #WATCHMYDODO mood – a unique, creative project with a strong message related to time: recuperate the capacity to deeply live an emotion, take advantage of a happy moment, just like Prévert used to say: “Plus tard il sera trop tard, notre vie c’est maintenant”.
For this project and the launch of the new watch line, Dodo has selected five young ambassadors: milanese born creative talents but globe-trotter by adoption. Each of them had complete freedom to interpret the colorful watch collection, sharing their passions in the story telling phase.
Keep on watching #WATCHMYDODO!
NEIGE DE BENEDETTI – SHARING
Photo reportage curator, writer , socially commited, Neige has decided to interpret the watch with carps because , based on the ancient Chinese legend, carps have the strenght to swim against the flow. The same spirit and strenght are the distinctive Dodo elements – a symbol to protect all creatures and of TOG, an onlus where Neige actively cooperates.
ENRICA PONZELLINI – CHARME
Stylist, fashionista. With her project “Whatch your hat!” she interprets the typical Dodo irony with a subtle word game. Enrica has broken up the key concepts of the iconic watch collection creating, with the help of young designers, imposing “sculptural hats” that recall the colours and the subjects of the three dials. In a surreal and fantasy atmospere , Enrica imagines a fashion atelier where, together with Dodo watches, couture hats become alive.
SOFIA VILLA – IMAGINATION
Cuisine fanatic and greedy by profession Sofia interprets Dodo Butterfly Watch setting a table in the “Alice in wonderland” spirit. An oniric setting, strongly influenced by photographer Tim Walker’s surreal images, where a blue powder coming from the butterflies, is spread on the overall installation.
LUDOVICO BONNACORSI – SAPORI
Young entrepreneur, 50% Sicilian, Ludovico drives around with his apecar Lubar, a good way to suggest the island street style food. For Ludovico, the principle “here and now” is king and he looks at time as a precious source of immediate pleasure. He chooses to tell the enchanted atmosphere, the uncontaminated nature and Sicily flavours through the exhibition of sweet cannoli set next to monochrome Dodo Watch. Ludovico invites all of you to take the right time to taste the simple life pleasure.
LORENZA LUTI – DESIGN
Passionate about design that she is responsible of at Kartell, her family company. Lorenza imagines the iconic watches in an enchanted garden telling the time codes through the elements that characterise the collection. The floor becomes a peaceful Japenese lake, full of carps, on the table, glass bells where light butterflies lay, taking care of the watches. Suspended on the installation colorful lamps, titmices and blue butterflies.
