A name, a promise: young talents show their creations for four days at P.te de Versailles. Who’s next Fair just ended: an important scenario for young designers in fashion and accessories.
Once again this edition showed the strong presence of international visitors and buyers. Very impactful the presence of Asian visitors with a growth of 51,7% of Chinese and 64,1% of Corean. Interesting to mention the comment of most exhibitors who found this year the buyers quality stronger, may be less in number but excellent in quality: determined in finding interesting pieces and special design items.
Not only exhibition areas but also a lot of information with the organization of events, shows and the Trend Forum with presentation of 2015 must have. Here are two Italian talents: Marzia Donzelli with her line Mad and Simona Nicolosi with MayMOma, both showing in Paris for clothing and jewellery.
Mad (visit website)
Mad: I know Marzia since may years. After a Master in Communication at Iulm she came for a stage in my office at Swarovski.Radiant, enthusiast, rich in initiatives, she starts by working on technical drawings and then designs jewellery that quickly make their way into Swarovski collections. She misses Palermo, her town of origin, so Marzia decides to go back home and starts designing her own line of clothes and accessories.
She is the one to personally choose the materials in India – the best silks and organzas to produce beautiful collections, soft and confortable pieces, multifunctional, wearable and easy to combine. Jewellery, MAD JWL in 925 silver gold plated and exopy matched with accessories, that she designs as well, complement the look. Marzia shows her creations in Paris but Mad Pop up stores start to be seen in Palermo and on Eolian islands, Marzia we look foward to seeing your Pop up stores here in Milan!
MayMoma (Visit website)
May Moma: from a manager career to designer, an important life choice that is giving to Simona and her brand great opportunities and success. Here she is at her third presence in Paris with her jewellery Collection made with Swarovski crystals and beautiful silks. Soft and feminine pieces with refined colors and nuances where the Swarovski stones brightness is softened by the silks which is hand sawn.
Simona tells me that this edition has been extremely important because it marked the continuity with her usual clientele: consumers like her jewellery , shops reorder because the sell out is positive what news could be better! MayMoma will be soon in the showcase of Bon Génie in Geneva and in other international capitals, keep on following her!
