New players and interesting stylistic evolution in the jewelry arena: Meissen from luxury porcelaine to high jewelry:
Meissen, the German historical manufacturer, is on the market since a few seasons with a collection of fine jewelry that enhances the usage of their porcelaine elements representing an interesting fil rouge with the company history. Meissen, world leader in the porcelaine production since 300 years has consolidated its stenght by using the excellence in a specific production as a point of departure for the evolution into new product categories. Meissen® is still owned by the free State of Saxony. Its trade mark, the crossed swords, is the most ancient commercial trademark with constant usage around the world. It is in Milan, in the historical frame of Carcassola-Grande palais in Via Montenapoleone, that Meissen has established the worldwide headquarter for the Made in Italy production and distribution of its brand extensions: Meissen Joaillerie and Meissen Home.
We all know the famous collection “the Mops club”, where theporcelaine pug becomes an icon but from this first collection many others have followed creating and interesting jewelry evolution where the beauty of porcelaine in its best colors and shapes is nicely set into gold and adorned with precious stones. No wonder why at Basel fair the maestros of hand decoration of porcelaine are showing at the Meissen stand so as to emphasize the importance of tradition and handicraft.
The goal of Meissen GmbH CEO, Christian Kurtze, is to create a network of flagship and francising stores mainly devoted to jewelry in order to strenghten their image at international level. Dr Kurste joined the company in 2008 and since then he has been the visionnaire to start this important switch into luxury products. The collections recently presented consolidate this important move. In the collection “my little Mystery”, the company emphasises its elegance and their expertise giving to these creations a touch of “discreet sense of European luxury”. Dr Christian Kurtze explains: “With a modern design and interesting price points, we wish to rejuvenate our brand”. This collection is paired by “The bridal collection”that opens for Meissen a new jewelry segment. For Meissen® it is not only a matter of value and of 300 years of history, it is the precise will to present themselves as a 360 degree brand and their events showing at Fashion weeks in Milano are the most relevant proof.
Le collezioni appena presentate suggellano questo decisivo passo. Nella linea “My little Mystery”, l’azienda enfatizza la propria eleganza e stile, conferendo alle creazioni un’aura di “discreto lusso europeo”. Il Dr.Christian Kurtzke spiega: “con un design moderno e prezzi interessanti, vogliamo ringiovanire ulteriormente il nostro marchio”. A questa collezione si affianca la “Bridal Collection” che apre a Meissen Joaillerie le porte di un segmento di gioielli completamente nuovo.
Please make sure you pay a visit to the lovely Palazzo Carcassola-Grande in Montenapoleone, not only you will discover fantastic jewelry but you will also be welcomed by charming and kind shop assistants.
New players and interesting stylistic evolution in the jewelry arena: Meissen from luxury porcelaine to high jewelry.
Meissen, the German historical manufacturer, is on the market since a few seasons with a collection of fine jewelry that enhances the usage of their porcelaine elements representing an interesting fil rouge with the company history. Meissen, world leader in the porcelaine production since 300 years has consolidated its stenght by using the excellence in a specific production as a point of departure for the evolution into new product categories. Meissen® is still owned by the free State of Saxony. Its trade mark, the crossed swords, is the most ancient commercial trademark with constant usage around the world. It is in Milan, in the historical frame of Carcassola-Grande palais in Via Montenapoleone, that Meissen has established the worldwide headquarter for the Made in Italy production and distribution of its brand extensions: Meissen Joaillerie and Meissen Home.
We all know the famous collection “the Mops club”, where theporcelaine pug becomes an icon but from this first collection many others have followed creating and interesting jewelry evolution where the beauty of porcelaine in its best colors and shapes is nicely set into gold and adorned with precious stones. No wonder why at Basel fair the maestros of hand decoration of porcelaine are showing at the Meissen stand so as to emphasize the importance of tradition and handicraft.
The goal of Meissen GmbH CEO, Christian Kurtze, is to create a network of flagship and francising stores mainly devoted to jewelry in order to strenghten their image at international level. Dr Kurste joined the company in 2008 and since then he has been the visionnaire to start this important switch into luxury products. The collections recently presented consolidate this important move. In the collection “my little Mystery”, the company emphasises its elegance and their expertise giving to these creations a touch of “discreet sense of European luxury”. Dr Christian Kurtze explains: “With a modern design and interesting price points, we wish to rejuvenate our brand”. This collection is paired by “The bridal collection”that opens for Meissen a new jewelry segment. For Meissen® it is not only a matter of value and of 300 years of history, it is the precise will to present themselves as a 360 degree brand and their events showing at Fashion weeks in Milano are the most relevant proof.
Please make sure you pay a visit to the lovely Palazzo Carcassola-Grande in Montenapoleone, not only you will discover fantastic jewelry but you will also be welcomed by charming and kind shop assistants.
