Intuition selects the material, the mind directs the hand, form behaves as the ambassador for the creativity in an object; but every company has a material that defines their identity. - D. Zappieri

 Each individual company has its own aesthetic described by a hero material or a hero component.
Experience has led me to develop a sensitivity to this, always working in synergy with a company’s hypothesis and identity.
I believe material must be representational, and must provide a company’s identity and its product definition.
By bringing the essence of new trends my service offers fresh design directions and developments engineered to my clients specific needs. Together with my carefully selected creative team I offer new developments and directions. I consider each project to be a collaboration with both client and creative people; much like a journey guided by observation and intuition.
My competence derives from years of experience and are an indispensable benefit every time I embark on a new project.

Definition and implementation of creative strategies; trend research and forecasting; managing and coaching creative teams; monitoring ideas from initial stages to final prototype.

Integration of marketing needs into creative briefs; business plans; cooperation with visual merchandising for POP material; in-store activity at events and product training; input into central brand marketing.

Good knowledge of technical problems related to development of luxury and fashion jewellery, accessories and watches; cost analysis.

Research and definition of new jewellery suppliers, accessories and watches; supervision of deadlines and deliveries, recruiting, developing, and motivating creative staff; follow up with product development team.

Coaching and training programmes for sales teams, follow up on field, formulation and responsibility of sales budget, training, reporting.

Strong leadership and motivational skills; logical analytical skills; entrepreneurial spirit; good networking and communication skills.

donatella zappieri